4 Ways to Leverage AI for Social Media
Ever felt a little personally offended by all those posts circulating online about how creatives should be using AI?
After all, AI isn't an artist, a writer, or a critical thinker.
It can be easy to see it as competition and frankly, we found it really challenging (at first) to see how it could complement our practices as social media managers!
However, after several months of getting real with ourselves and each other (and experimenting just a bit with a few new AI tools), we've come to the conclusion that AI doesn't have to compete with our creativity or threaten our careers. In fact, it might actually hold the key to increased productivity, more brain space, and a better bottom line in our businesses (and a little extra coin never hurt anyone).
If you're not already using AI to boost your productivity and generate new ideas, you're in luck!
We've compiled our top four favorite ways to use AI as Social Media Managers. We hope this list serves as a helpful jumping board for you if you're new to AI, an inspirational resource if you're already loving using AI in your own work, and a new perspective if you've been feeling suspicious of this new technology that's captivated the attention of the entire marketing sector.
Without further ado, let's get right into it!
*Improved content ideation
The first and easiest way to use AI is to answer that age-old (well, maybe a decade-old) question of "WTF DO I POST"? Don't misunderstand us, you still have to put in the leg work of...
Writing out content pillars
Exploring the clients' target audience
& Listening to their pain points and desires for their account
However, once you have this foundation in place, you can use AI tools like ChatGPT to generate new content prompts for the account you're working on, feeding it information on:
Who you're targeting
Your client's brand voice
& The content pillars you're working off of
You never know, it might just share a whole list of content prompts you'd never thought of before! You can fill up a whole content calendar with these fresh ideas and use your own unique creative flare to transform them into posts that perform.
*Automation of Repetitive Tasks
AI-powered tools can automate routine and time-consuming tasks such as scheduling posts and using a manychat bot to respond to common customer inquiries. This frees up valuable time in your day so that you can focus on more strategic tasks like content strategy, engagement, design and even business development!
*Better Insights
AI-driven analytics tools like Answer Rocket can access large volumes of data quickly (far more quickly than even the best Social Media Managers or data analysts). In doing so, it can provide in-depth insights into post performance, allowing you to understand before you spend hours compiling that metrics report what is and isn't working on any given account.
Because AI is able to retrieve analytics from large volumes of content, you'll get a much clearer idea of the performance trends you need to analyze and what they mean. You can then use these insights to make data-driven decisions, refine your content strategy, and identify trends and opportunities earlier than you might without AI!
*Quickly Creating Outlines
By harnessing AI, you can effortlessly generate content outlines that not only save you time but also serve as a canvas for your unique creativity to shine. AI can analyze trending topics, audience preferences, and even suggest the perfect tone and style for your post. It provides data-driven insights that empower you to craft engaging narratives, captivating visuals, and impactful messages that resonate with your target audience!
AI does the heavy lifting by creating a content outline for you so you can allow your imagination to do the rest. Say goodbye to content fatigue and hello to endless possibilities!
We have to know... do YOU Leverage AI in your social media practice? If so, comment your favorite tools below.
