it's no secret that the stories we tell reflect who we are, what we believe in, and what's most meaningful to us, and that's part of why it's so important to share them! just as our values are a crucial part of who we are, our brand values are a crucial part of our businesses.

If you want to get serious about marketing your business online, you'll need to be strategic. content strategy involves strategically planning, creating, publishing, promoting, and managing content that your audience finds valuable. content strategy is an essential part of any business’s marketing efforts. it helps you find your people and gives your business a competitive edge.

my first "experience" using ai within content creation was with chatgpt. i mean, i couldn't believe it — this tool could do pretty much everything. and while chatgpt is a useful tool, there are so many ai tools out there that can up your content creation game.

we recently welcomed some (super exciting) new clients here at Lidavi Social... they joined us just a couple weeks apart, and our onboarding process ensured things went smoothly from day one.

after onboarding many new clients this year alone, we've developed a system that's comprehensive (but not complicated) and we're not trying to gatekeep! without further ado, here's our foolproof onboarding method for establishing a smooth transition and a great working relationship.

let's be honest—social media and pop culture go hand-in-hand. whenever there's a pop culture moment happening, our feeds are spammed with businesses, creators, and brands posting memes, reactions, or tweets. i mean, taylor swift did make travis kelce famous... just kidding!

in the wild world of instagram, it’s incredibly easy to get lost in the allure of likes and followers. …

social media platforms, no matter the controversy surrounding them, are front and center in just about all of our lives, no? in fact, 4.48 billion people currently use social media worldwide, a figure that has more than doubled since 2015!

if you've had some success on social media and are looking to grow or are just starting out, it's important to recognize the value investing in a social media agency can bring. you're starting to realize that not just anyone can do social media effectively and it involves more than just posting a curated canva template once a month that everyone else has used (no offense).

after several months of getting real with ourselves and each other (and experimenting just a bit with a few new AI tools), we've come to the conclusion that AI doesn't have to compete with our creativity or threaten our careers. In fact, it might actually hold the key to increased productivity, more brain space, and a better bottom line in our businesses (and a little extra coin never hurt anyone).