If you want to get serious about marketing your business online, you'll need to be strategic. content strategy involves strategically planning, creating, publishing, promoting, and managing content that your audience finds valuable. content strategy is an essential part of any business’s marketing efforts. it helps you find your people and gives your business a competitive edge.

we recently welcomed some (super exciting) new clients here at Lidavi Social... they joined us just a couple weeks apart, and our onboarding process ensured things went smoothly from day one.

after onboarding many new clients this year alone, we've developed a system that's comprehensive (but not complicated) and we're not trying to gatekeep! without further ado, here's our foolproof onboarding method for establishing a smooth transition and a great working relationship.

let's be honest—social media and pop culture go hand-in-hand. whenever there's a pop culture moment happening, our feeds are spammed with businesses, creators, and brands posting memes, reactions, or tweets. i mean, taylor swift did make travis kelce famous... just kidding!

in the wild world of instagram, it’s incredibly easy to get lost in the allure of likes and followers. …