Beyond The Likes: Which IG Metrics Should My Business Focus on?
in the wild world of instagram, it’s incredibly easy to get lost in the allure of likes and followers.
let's be real; these metrics can make your profile and your business look super impressive. however, they might not always translate to meaningful results for your business. at lidavi social, we firmly believe that it’s time to shift our focus from looking impressive to actually getting impressive results.
if you're with us, let’s explore why focusing solely on Instagram likes and followers isn’t enough and how to choose the metrics that align with your business’s goals.
engagement over follower count:
likes and followers are great, but they don’t tell the whole story. genuine engagement—measured through comments, shares, and saves—reflects a deeper connection with your audience. engaged followers are more likely to convert into loyal customers, making your business more sustainable and profitable in the long run.
quality over quantity:
having thousands of followers is wonderful, don't get us wrong... but are they really your people? focus on attracting followers who align with your target audience, not random internet people that will never actually buy from your brand. quality followers are more likely to engage with your content, participate in discussions, and advocate for your brand, leading to higher conversion rates and brand loyalty!
(embed ella's recent tik tok about quality over quantity)
conversion rates and click-throughs:
at the end of the day, your social media efforts should drive traffic to your website or online store. monitor conversion rates and click-through rates to understand how effectively your instagram content is leading to actions such as making a purchase or signing up for a newsletter. this data provides valuable insights into your audience’s behavior and preferences, allowing you to create content better suited to your unique audience.
picking KPIs based on your business goals:
if your goal is to sell an offering with a lower price to a large group of customers, increasing your follower count may just be a key progress indicator (KPI) to track! however, if you're selling a high ticket offer and you only need to make a few sales to accomplish your goals, it's important that you have a highly engaged audience that likes, comments, answers your polls and shares your posts! in this case, you could build an extremely profitable business with a small follower count.
while likes and followers have their place in tracking your success on social media, they are just the tip of the iceberg! by focusing on engagement, quality followers, conversion rates, and KPIs aligned with your biz goals, you can create a social media strategy that truly supports your business’s goals!
if you ever need support, we're here for you! hit us up at the link below and we can chat about building a social media strategy that supports your business as it grows and evolves.
