If you want to get serious about marketing your business online, you'll need to be strategic. content strategy involves strategically planning, creating, publishing, promoting, and managing content that your audience finds valuable. content strategy is an essential part of any business’s marketing efforts. it helps you find your people and gives your business a competitive edge.

if you can - think of five different instagram posts you saw today on your feed.

..yeah, it's really hard to think of any. maybe you remember a close friend's post or your favorite celebrity's but, other than that, nothing comes to mind.

we all know the social media landscape has become saturated and it can be difficult as a brand to stand out and connect with your community. that's where storytelling comes in.

let's talk about why every social media marketer should be a storyteller...

in the wild world of instagram, it’s incredibly easy to get lost in the allure of likes and followers. …