Three Reasons to Show Up on Video
So you can grow your biz on IG
Video is key to growth on social media platforms like Instagram, Facebook, and TikTok these days. Video shows so much more personality than a single, static post can demonstrate. Also, video isn’t’ as hard as you might think it is! Even a simple Reel of you talking about a tip or tick, following an easy sound trend, or just animating a tweet is a great way to show up.
Still not convinced?
Here are 3 reasons you SHOULD show up on video (no matter how reluctant you’ve been before):
Reason #1: Video gets more engagement than static posts.
If you’re selling a product or promoting a service, a video is just simply more dynamic and engaging than a photo. PLUS, your audience gets to know your personality, that’s invaluable. Try looking at your favorite accounts: notice how many views their Reels get versus how many likes a posts get. The difference is very dramatic!
Reason #2: Video has a longer shelf life.
With Reels especially, you’ll see engagement days or even weeks after you posted it! Reels have been known to go viral weeks after first being posted.
Reason #3: Video increases your exposure to a new audience.
This one is HUGE. Whether you create a Collab with your biz bestie, go Live with another account close to your niche, or post a Reel with trending audio, your reach can increase big time by using Video.
Bonus Reason: Video helps NURTURE your current audience.
It gives you a chance to sprinkle in your personality and helps your audience get to know (and like!) you better.
Video will help you grow your business + trust with your potential customers on Instagram. What type of content has made the biggest impact when it comes to your biz goals? Are static photos still working or are you obsessed with video too?
P.S.
Have you heard about our VIP Reels Day? If you want to show up on video, but still need that extra push, we'll take care of everything from the idea to the final product. All you have to do is show up!
