Storytelling Is a Buzzword. So Why Does It Still Matter?

“Storytelling” has become one of those marketing terms everyone throws around like glitter—but most aren’t actually using it in a meaningful way. 🗣

At Lidavi, we see it all the time: brands listing “storytelling” as a content pillar, but actually founders should have this honed down and completed by the time you get to hiring a team to share your story online. Because here’s the thing:

Storytelling isn’t just creative fluff.

It’s a process. A structure. A strategy. 🧠

Humans are wired for story. Always have been.

➡️ Stories:

💖Create emotional connection

🤝 Build trust and empathy

💥 Cut through noise in a content-saturated world

💡 Make your brand memorable

Why? Because people don’t give to numbers. They give to people. 🫂

That’s what great storytelling does: it humanizes.

What Storytelling Actually Does for a Brand

💌 Clarifies your message.

If you can’t explain your brand’s message in 10 words or less, your audience won’t remember it in 10 seconds.

✨ Builds recognition through repetition.

One story, told well, told often, sticks way better than trying to reinvent the narrative every time you post.

🏄‍♀️ Guides people through the buyer journey.

Good stories follow structure.

Great stories move people from awareness → interest → trust → action.

Your story should help your audience discover, learn, try, buy, and eventually advocate.

Where Most Brands Miss the Mark

1️⃣ No clear message.

If you can’t summarize the point of your story in one sentence, it’s not ready to be told. Your audience shouldn’t have to dig for the “so what.”

2️⃣ No emotional connection.

Facts don’t sell. Feelings do.

Storytelling isn’t about listing features—it’s about reflecting your audience’s world back to them.

3️⃣ No structure.

There’s a reason Ledio Pano never missed a penalty kick—he practiced.

Storytelling isn’t random magic—it’s a skill. With structure. And strategy.

Who’s the story for? What emotion do you want them to feel? What do you want them to do?

4️⃣ You make the product the hero.

Nope. Your customer is the hero. Your product? Just the helpful sidekick.

A Better Way to Storytell: Start with These

🙋‍♀️ Know your audience.

Not just their demographics but their pain points, their values, and what keeps them up at night. That’s how you make your message hit.

✍️ Pick one message.

Yes, just one. If your story is trying to say five things, it says nothing. Nail the message first, then layer on tone and format.

🗣 Make space for your advocates in your storytelling.

The best stories? The ones your customers tell.

Give them the mic or imagine them having the mic. Let them be the proof. That’s brand trust money can’t buy.

Storytelling Isn’t Just Creative—It’s Strategic.

It’s how you build trust before a sale.

It’s how you stay top of mind long after it.

And it’s how you turn social media from a to-do list into a community builder.

📩 Want help crafting a content strategy that actually tells your story, in the right way, to the right people?

That’s what we do. 🍍