The 3 Questions We Ask Every Client Before Building Their Content Strategy: Ground 0

👀 Every founder wants to know:

What should I post?

What are my content pillars?

How do I get more followers? More followers means more sales?

Whoa. Well let's put a pin in that last one but yes these are valid questions—but let us help you understand that these are not the first ones we should be asking.

Because before we even think about what kind of content you need or what platform to focus on, we go back to Ground 0.

So with us at Lidavi, that means getting crystal clear on three things:

→ Who you’re talking to

→ What your brand stands for

→ And what you’re actually trying to achieve

This is the foundation of every smart, scalable content strategy. Without it? You’re just posting into the void and hoping somehow that will get you to your business goals.

Let’s break it down.

1️⃣ Who is your audience, really?

Not just “Gen Z” or “health-conscious millennials.”

We want to know what your audience thinks, feels, wants, and avoids.

What keeps them up at night?

What do they type into Google when no one’s watching?

What makes them say, “Omg this is so me” on social?

Your content should feel like a mirror—not a billboard. When you truly know your people, content becomes conversation and connection, not just distribution.

🗣 Why this matters:

It’s the difference between generic reach and real resonance.

2️⃣ What’s your unique value proposition—and what conversation do you want to own in the world?

What do you believe that your competitors aren’t saying out loud?

What tension do you speak to that your audience feels but hasn’t named yet?

We ask every client:

👉 What makes your brand more than just a product?

👉 What conversation do you want to lead—not just participate in?

That’s your POV. That’s your emotional differentiator.

t’s not about what you sell—it’s about what you stand for.

Examples:

“We make skincare fun again, not intimidating.”

“We believe wellness should be affordable and inclusive.”

“Your pantry shouldn’t be a museum of sad snacks.”

🗣 Why this matters:

Your POV gives your content identity. It makes you memorable, not just marketable.

3️⃣ What are your current business goals?

This one seems obvious, but you’d be so surprised how often it gets skipped.

We want to know what your content is actually supposed to do for your business. Are you trying to:

→ Build awareness?

→ Increase engagement?

→ Drive traffic to your website?

→ Build loyalty with your existing customers?

Every content format—whether it’s a Reel, a meme, or a founder voice post—should be working toward one or more of these goals. That’s how we reverse-engineer a content funnel that makes sense and scales.

💡 Final Thought:

Content strategy isn’t about what’s trendy. It’s about what’s true to your brand and relevant to your customer.

And that starts by asking better questions—before you post a single thing.

This is how we do it at Lidavi: strategy first, always.

📩 Want a content strategy built from the ground up—not just from the feed down? Let’s chat!